Culture Factor: Cross-National Management and the Foreign Venture Mark Neal

ISBN: 9780333722138

Published: June 1st 1998

Hardcover

176 pages


Description

Culture Factor: Cross-National Management and the Foreign Venture  by  Mark Neal

Culture Factor: Cross-National Management and the Foreign Venture by Mark Neal
June 1st 1998 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 176 pages | ISBN: 9780333722138 | 10.79 Mb

Multinational companies have learnt through experience that cultural differences can be very damaging in terms of failed initiatives, lost contracts, high employee turnover and low morale. Research shows that 20 to 50 per cent of managers postedMoreMultinational companies have learnt through experience that cultural differences can be very damaging in terms of failed initiatives, lost contracts, high employee turnover and low morale. Research shows that 20 to 50 per cent of managers posted abroad fail and have to return home prematurely.

The Culture Factor examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs. Through identifying the organizational processes that lead to cultural problems, the book shows in a practical way how business can manage cultural difference more effectively.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Culture Factor: Cross-National Management and the Foreign Venture":


coolscan.pl

©2009-2015 | DMCA | Contact us