Marketing Michael J. Etzel

ISBN: 9780072526509

Published:

Paperback


Description

Marketing  by  Michael J. Etzel

Marketing by Michael J. Etzel
| Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | | ISBN: 9780072526509 | 10.35 Mb

This new edition includes in-text and boxed examples, as well as chapter cases, global issues, technology, ethics, and applied decision making. Other marketing themes include critical and current issues such as global marketing, customer relationshipMoreThis new edition includes in-text and boxed examples, as well as chapter cases, global issues, technology, ethics, and applied decision making.

Other marketing themes include critical and current issues such as global marketing, customer relationship management, and entrepreneurship.



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